A study of consumers' perception and marketing strategy on hearing aids: An example of aging population in Beijing
W-Y. Yeh, Y-H. Huang
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Keywords: communication & governance, hearing aid, hearing loss, consumer perception
W-Y. Yeh, Y-H. Huang (2014). A study of consumers' perception and marketing strategy on hearing aids: An example of aging population in Beijing. Gerontechnology, 13(2), 314-314
https://doi.org/10.4017/gt.2014.13.02.346.00