Seniors, satisfaction, and customer loyalty in the social housing sector
P.J.C. Dogge, J.J.A.M. Smeets
Full text PDF 
( Download count: 8530)
AbstractHousing satisfaction and customer loyalty among seniors in the social rented housing sector is the subject of this study. A questionnaire survey was performed among about 6000 tenants, half of them being 55+ years of age. Older tenants showed both a higher % of satisfied households (92%), and more loyalty towards their landlord (80%) as compared to younger households that lived satisfactory. Offering sheltered or assistive housing to older tenants would further induce the tenants' loyalty to their current landlord, a housing association.Keywords: satisfaction; loyalty; social housing; seniors
P.J.C. Dogge, J.J.A.M. Smeets (2001). Seniors, satisfaction, and customer loyalty in the social housing sector. Gerontechnology, 1(2), 122-124
https://doi.org/10.4017/gt.2001.01.02.006.00