A social and environmental impact of the tv program 'golden girls' on viewers
W.-J. Shim, C.-H. Choi, Y.-J. Lee
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AbstractCan media and content as environmental aspects of gerontechnological design influence perceptions and attitudes towards life in old age? The field of environmental gerontology focuses on studying the physical and social environments where older adults live, and their interactions, to enhance their quality of life. There is scant gerontological research on the impact of TV programs as individuals age. While there is research on the effectiveness of celebrity endorsement in marketing (Singh, R. P. et al, 2018), Celebrity Attitude(Hitlan, R. T. et al, 2021), Media Influence(Kristen Harrison, 2009), and Fan Engagement(Cao et al, 2024), studies on older celebrities are hard to find. This study aims to assess the impact of the "Golden Girls" program, in which features famous singers in their 50s and 60s challenge the idol culture in South Korea. It explores perceptions across different age groups and seeks to provide recommendations for the use of aging celebrities in TV programs as an environmental strategy to improve life in old age.Keywords: older celebrity, idol challenge, effect on improving elderly life, motivation, senior social environment
W.-J. Shim, C.-H. Choi, Y.-J. Lee (2024). A social and environmental impact of the tv program 'golden girls' on viewers. Gerontechnology, 23(2), 1-1
https://doi.org/10.4017/gt.2024.23.s.929.pp